Bluestone PRM (Physician Relationship Management)
The Healthcare market is in flux with the introduction of the Affordable Care Act and Accountable Care Organizations (ACO). The ultimate goal is to improve the quality of care while lowering costs, shifting the payment structure from fee-for-service to pay-for-performance and risk-sharing models.
Most healthcare organizations are focusing on clinical improvement and cost reduction efforts. Bluestone’s focus is on the business of healthcare. Our passion is helping health systems, hospitals, surgical centers, and other providers to improve their business operations by developing and executing their strategic plan.
Our mission is to bring traditional business functions of sales, marketing, finance, and strategic planning to providers and payers to help them improve business operations and compete better in the market. We help you to drive revenue and top-line growth. Providers can then re-invest their profits to fund and improve their clinical efforts and deliver on their mission.
Capabilities
Strategy Execution
Bluestone PRM provides a method for providers to be able to align and execute the physician related aspects of their strategic plan. Align your referral management, marketing, recruiting, and performance management strategies in order to better achieve your goals. Monitor your strategies performance and make adjustments accordingly. PRM allows you to tie your physician outreach efforts directly to your strategic plan. Finally, providers can better track the ROI on their physician relationship and outreach efforts!
Marketing
The Bluestone PRM Marketing Module provides you a marketing automation capability that can support your business development, physician communication and education, and referral management efforts.
Develop campaigns to help identify targets for referral, affiliation, or recruiting activities. Create drip campaigns to nurture lower prioritized relationships while your liaisons and business development staff focus their efforts on higher profile relationships.
Utilize physician communications as a tool to help influence physician behavior in support of your referral and performance improvement efforts. Put the focus on the referrals and relationships that you want. Influence behavior and practices in order to support your performance efforts.
Recruiting & Onboarding
The recruiting module allows you to identify the physicians and practices that best fit your model and provides a tool to help you to acquire them. Centrally manage all of your recruiting and on-boarding activities whether an acquisition, affiliation, or direct hire.
Ensure alignment of your recruiting and on-boarding activities with your strategic and go-to-market plan.
Coordinate the various teams involved in the recruiting and on-boarding process including, clinical, business development, finance, operations, and executive management.
Provide better visibility into the process for all parties involved. See where the process stands for each individual applicant, and where your team stands in regards to the execution of the strategy.
Referral
Bluestone pulls all of your referral data into PRM allowing you to track referrals by service-line, specialty, practice, or physician. Identify the referrals you want and acquire them from physicians matching your specific criteria.
Tie your business development and outreach efforts to your strategies. Coordinate your recruiting and referral development efforts in order to execute your strategies.
Centrally manage all liaison outreach efforts, increase liaison productivity, and ensure that they are spending their time with the physicians that best match your profile and have the best chance of doing business with you.
Identify network leakage and ensure that referrals that you want to keep in network, stay in network.
PRM helps you identify the referrals that you want and provides a solution to help you to acquire them.
Performance
The PRM Performance Module provides a Physician Scorecard, allowing you to identify your top performances and your underachievers, and, through PRM, provides you a method to implement and manage an improvement plan. Better track the physicians that you want to keep and also those that you want to divest from your network.
Monitor performance by location, service-line, practice, or physician against any number of metrics including referral volumes, profitability, and type, productivity, complications, length of stay, readmissions, and RVU’s just to name a few.
Track the performance of your physician network and coordinate wellness and improvement plans. Communicate best practices and ensure adherence to protocols. Bluestone’s PRM solution provides you the mechanism to turn your intelligence into action.
Focus Your Efforts
Identify the physicians, practices, and relationships that best fit your model and are most likely to do business with you. Align your resources to focus on the highest value relationships, whether for referrals, recruiting or performance management. Truly understand the value of the relationships that you currently have.
PRM provides you with a target, relationship, and performance score based on the criteria that best suits your specific needs and criteria:
- Geography
- Payer mix
- Specialty
- Marketshare
- Volumes
- Performance metrics
- and many more
Data Driven Process
PRM is a highly data-driven process. We can integrate your EMR, claim, practice management, and other systems along with third party data feeds in order to give you the evidence and visibility required to make decisions and drive your physician relationship efforts.
Learn More About PRM
Security & PRM
Security is not just a feature, but a core tenet of PRM. We don’t handle patient data, only referral data; however we still treat all data as highly sensitive. Bluestone’s PRM is built on Salesforce.com. Salesforce.com is an SAS 70 Type II certified HIPAA capable, CRM system. Bluestone has furthered this by implementing strong access controls and field level security functions within PRM.
Who We Work With
We focus exclusively on the healthcare provider market, both independent practices and physician groups, and large Health Systems and Integrated Delivery Networks (IDNs). We support the entire provider value-chain including:
- Independent Practices
- Independent Physician Groups
- Hospitals
- Health Systems
- IDNs
- Accountable Care Organizations (ACOs)
- Labs & Diagnostics
- Physical Therapy
- Surgical Centers
- Home Health & Visiting Nurse Associations (VNAs)
- Senior Care
- Long Term Care
- Hospices
- Outpatient Services
- Urgent Care & Alternative Delivery Clinics
Bluestone PRM Features
Bluestone PRM builds on core Salesforce platform functionality to provide tailor-made features tailor-made for healthcare providers.
See PRM for yourself – schedule a demo today.
See PRM in Action
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