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Blog – Marketing

Our Thoughts – Marketing

Bluestone Consulting Group offers an array of marketing program management services to fit your organization’s needs. Whether you’re a small nonprofit or a high tech enterprise, our expertise will help you excel in reaching your audience and achieving growth. Learn more about Bluestone’s marketing program management services.

The Benefits of a Website’s Robust Back-Office

The Benefits of a Website’s Robust Back-Office When designing a website, a lot of time and energy goes into how the website will look to the public. Often times, the website team will focus on questions like: Will it match the Business and Trade Associations’ brand Should it incorporate a news feed How about top […]

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Today, Business & Trade Association Websites Must Be…

Today, Business & Trade Association Websites Must Be… Engaging: Websites must be visually attractive and draw in the viewer. Today’s population are web-savvy and will quickly move on to another search result if your website isn’t engaging. While your Association may have a lot to promote, carefully design your Home page using white space and […]

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Creating Co-Marketing Opportunities with Partners at Events

Creating Co-Marketing Opportunities with Partners at Events Collaborating with partners at industry events is a fantastic way to co-market. Not only does it offer you the chance to spread the word on your joint partner marketing offering but you also get to build your brand with an entirely new and different audience – your partner’s! […]

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Utilizing Social Media at an Event

Utilizing Social Media at an Event Incorporating social media into your event management plan is a big plus and can help to establish your brand in the industry. Here are some items to consider when putting together your event and social media strategy: What social media platforms will yield the best results for my business? […]

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Summer Is a Great Time to Evaluate Your Marketing Plan

Summer Is a Great Time to Evaluate Your Marketing Plan The summer months are a great time for marketing organizations to regroup. As we all know and have experienced, time can get away from us. Unfortunately, in the midst of this chaos sometimes you might find that it’s easier to do things the way ‘they’ve […]

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You’ve Signed the Exhibit Contract, Now What?

You’ve Signed the Exhibit Contract, Now What? Here’s a short checklist to start the process for preparing for the event. Marketing an event is more than just showing up with an eye-catching booth and some giveaways to deliver your company’s elevator pitch. A successful event requires planning leading up to the event, as well as […]

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Planning for a Sucessful Tradeshow

Planning for a Successful Tradeshow Success – you’ve secured exhibit space at one of the most well attended tradeshows/conferences for the mortgage industry; the payment has been sent and now you’re ready to sit back and relax until the day of the event, right? Sure, take that approach if you want to blend in with […]

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Perceived vs. Real Value. Do You Know the Difference?

Perceived vs. Real Value. Do You Know the Difference? Marketing your products and services is a never ending challenge. When thinking about unique ways to market, consider perceived vs. real value. Perceived value is essentially the customer’s subjective opinion of value. In many cases, it may have nothing to do with price. It’s simply about […]

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Analytics (So Much More…)

Analytics (So Much More…) During a recent partner meeting, the topic of ‘marketing analytics’ came up – it’s amazing how one topic can bring a sudden hush over the room. Certainly everyone has their opinions and interpretations on this topic and no one can deny that analytics is one of the hot topics these days […]

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